Privacy Statement

Privacy Statement
Privacy Statement

Privacy Statement

When collecting and processing personal data, BE! Tourism Ltd. complies with the provisions of Swiss data protection legislation. BE! Tourism Ltd. uses comprehensive technical resources and takes organisational measures in all areas of our online services to prevent unauthorised access, manipulation and data loss.

Data collection

In principle, when accessing the public websites of BE! Tourism Ltd, no identification of the user takes place. For statistical purposes and to optimise our services, BE! Tourism Ltd. may collect and process technical information which is automatically provided by your device or your browser. This includes the following information:

  • Date and time when you accessed the website
  • Type, version and language settings of your browser and your OS
  • Display size of your device
  • IP address of your device or your network connection

Our website may contain links to third party websites. However, once you have used these links to leave our site, you should note that we do not have any control over that other website. Therefore, BE! Tourism Ltd. cannot be responsible for the protection and privacy of any information which you provide whilst visiting such sites and such sites are not governed by this privacy statement.

Processing of personal data

When entering your personal data voluntarily on our website, for example by filling in a contact or order form or by subscribing to our newsletter, you automatically agree to the collection and processing of your data. BE! Tourism Ltd. will store your personal data so that it cannot be accessed by third parties. Personal data is only recorded to the minimum extent necessary and will only be used and stored in order to process the required action at the time. We will not pass on your personal data to any person or organisation outside of BE! Tourism Ltd. without your prior consent.

Communication via email

When using one of our published email addresses to contact us, you explicitly authorise us to reply via the same channel to the sender’s address or another address provided. Emails will be sent unencrypted via the internet, and thus may be accessed, read and manipulated by third parties. Communication via email is therefore not suitable for disclosing confidential information.

Google Analytics and Google Remarketing

This website uses Google Analytics und Google Remarketing. These are services provided by Google Inc. ("Google"). Google uses so-called “cookies”, text files that are stored on your computer and allow the analysis of your website use. The information generated by the cookie about your use of the website (including your IP address) will be transmitted to and stored by Google on servers in the United States of America. The last three characters on the IP address are then deleted by Google, so exact allocation of the IP address is no longer possible. Google adheres to the data protection regulations of the “US Safe Harbor” agreement and is registered in the “Safe Harbor” programme of the US Department of Commerce.

Google will use this information to evaluate your use of the website, to compile reports on the website activities for the website operators, and to perform further services connected with the website use and Internet use. Google may also pass on this information to third parties where this is required by law or if third parties process this data on behalf of Google.

Third-party vendors, including Google, place advertisements on Internet websites. Third-party vendors, including Google, use stored cookies to place advertisements on the basis of previous visits of a user to this website.

Google will not use your IP address in connection with other Google data. You may opt out of data collection and storage at any time with future effect. You can prevent the installation of cookies by Google by using a special setting on your browser software by accessing and clicking the ‘opt-out’ button. Alternatively, you can deactivate the use of cookies by third-party vendors by accessing the deactivation page of the Network Advertising Initiative on

Further information on Google regulations can be found at However, we must highlight that, in this case, you may not be able to use the full scope of the website’s functions. By using this site, you agree to the processing of your data by Google in the manner described above and for the aforementioned purpose.

Terms & conditions for online competitions

Our online competitions are open to all residents of Switzerland. Employees of BE! Tourism Ltd. and our partners are excluded from entering any of our competitions. Winners will be informed in writing. The decision will be final, with no correspondence being entered into with the non-winners. Recourse to legal process is excluded. No cash equivalent will be given.


Competitions by BE! Tourism Ltd. are not linked to Facebook. In no way are the competitions sponsored, supported or organised by Facebook and they do not establish any legal claim against Facebook. All information relating to the competitions are provided by BE! Tourism Ltd.

Use of your data for advertising purposes

In order to enable personalised marketing on social networks, we integrate the Remarketing Pixel from Facebook on the website. If you have an account with a social network that is involved with this, and are logged in at the time of your page visit, this pixel links the page visit with your account. To block a link, you should log out of your account before visiting the page. You can adjust additional settings in your user profile for advertising on your various social networks.

We base the creation of pseudonymised user profiles for advertising and analysis purposes on a legitimate interest. This legitimate interest includes direct marketing and the analysis of the use of our website.


BE! Tourism Ltd. or the expressly mentioned copyright owners hold the exclusive copyrights and all other rights for the content, pictures, photos or other files on this website. Any reproduction or use of any of the elements requires the prior written consent of BE! Tourism Ltd.

Legal disclaimer

The author reserves the right not to be responsible for the accuracy, topicality, correctness, reliability and completeness of the information provided.

Liability claims relating to material or immaterial damages arising from access to, use or non-use of published information, including misuse of the connection or from technical faults, will be rejected.

All offers are not binding. The author reserves the right to change, amend, delete parts of the pages or the complete services, as well as to cancel the publication from time to time or altogether, without announcement.


Last update: 24-05-2018

Our partners

Bern Economic Development Agency
Swiss Travel System
Switzerland Mobility
Grand Tour of Switzerland
Hotellerie Bern+ Mittelland
Hotelier-Verein Berner Oberland
Emmentaler AOP