About us

About us

About us

Welcome to the tourist canton of Bern

Through its activities, Made in Bern Ltd. enhances the canton’s tourism self-image and thereby promotes a confident market presence of its market players.

Made in Bern Ltd. is the umbrella marketing organisation of the Canton of Bern. The company takes effective, practical and profitable steps to contribute to the medium and long-term uplift in tourism value for the Canton of Bern, thus increasing the capacity for investment and innovation by the market players at all levels of service delivery.

Team

Together we are stronger: the team of Made in Bern Ltd., in collaboration with the board of directors and the shareholders, promotes the development of tourism in the canton. Through the use of diversified measures, we are effectively disseminating tourism.

Pascale Berclaz
Managing Director

Martine Wittwer
Management Assistant

Lynn Huber
Marketing Director

Lino Gross
Digital Marketing Manager

Katja Meyer
Marketing Manager

Franziska Glutz
Marketing Manager

Rahel Zumwald
Junior Marketing Manager

Géraldine Riedo
Marketing Assistant

Board of directors

Patrik Scherrer, Consultant & Project Development Hotelier, Board Chairperson
Andrea Wucher, Entrepreneur, Board Vice-Chairperson
Urs Kessler, CEO, Jungfraubahnen
André Lüthi, CEO, Globetrotter
Alex Rufibach, President of Haslital Tourism
Oliver Waser, Head of Private Clients and Branches, SB Saanen Bank AG

Shareholders

Bern Welcome
Destination Gstaad
Haslital Tourism
Jungfrau Region Tourism Ltd.
Jura bernois Tourism
Lenk-Simmental Tourism Ltd.
Lake Thun Tourism
Tourism Adelboden-Lenk-Kandersteg Ltd.
Tourism Biel Seeland
Tourism Organisation Interlaken
Canton of Bern

Annual report

Jahresbericht 2020 (3.53 MB)

Jahresbericht 2019 (3.86 MB) (German)

Jahresbericht 2018 (5.82 MB) (German)

Jahresbericht 2017 (4.35 MB) (German)

Jahresbericht 2016 (31.61 MB) (German)

Jahresbericht 2015 (28.58 MB) (German)

Jahresbericht 2014 (10.39 MB) (German)

Jahresbericht 2013 (3.62 MB) (German)

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Contact

Arrivals & transport

Arrivals & transport

Our partners

Bern Economic Development Agency

Swiss Travel System

Switzerland Mobility

Grand Tour of Switzerland

Hotellerie Bern+ Mittelland

Hotelier-Verein Berner Oberland