About us

About us

Meet the team

Together we are stronger: the team of BE! Tourism Ltd., in collaboration with the board of directors and the shareholders, promotes the development of tourism in the canton. Through the use of diversified measures, we are effectively disseminating tourism.

Pascale Berclaz
Managing Director

Mélanie Schmutz
Marketing Manager

Katja Meyer
Marketing Manager

Rebecca Ittig
Marketing Manager

Sandro Graf
Digital Marketing Manager

Lynn Huber
Marketing Manager

Melina Egger
Marketing Assistant

Board of directors

  • Patrik Scherrer, Consultant & Project Development Hotelier, Board Chairperson
  • Sandra Matti, Solicitor, Board Vice-Chairperson
  • Daniel Heller, Hotelier, hotel Eiger Grindelwald
  • Urs Kessler, CEO, Jungfraubahnen
  • André Lüthi, CEO, Globetrotter
  • Andrea Wucher, CEO Weiss+Appetito Holding AG
  • Hansueli Schläppi, Entrepreneur


  • Bern Welcome
  • Destination Gstaad
  • Haslital Tourism
  • Jungfrau Region Tourism Ltd.
  • Jura bernois Tourism
  • Lenk-Simmental Tourism Ltd.
  • Lake Thun Tourism
  • Tourism Adelboden-Lenk-Kandersteg Ltd.
  • Tourism Biel Seeland
  • Tourism Organisation Interlaken
  • Canton of Bern


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Our partners

Bern Economic Development Agency
Swiss Travel System
Switzerland Mobility
Grand Tour of Switzerland
Hotellerie Bern+ Mittelland
Hotelier-Verein Berner Oberland
Emmentaler AOP