About us

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About us

Meet the team

Together we are stronger: the team of BE! Tourism Ltd., in collaboration with the board of directors and the shareholders, promotes the development of tourism in the canton. Through the use of diversified measures, we are effectively disseminating tourism.

Pascale Berclaz
Managing Director

Mélanie Schmutz
Marketing Manager

Katja Meyer
Marketing Manager

Rebecca Ittig
Marketing Manager

Sandro Graf
Digital Marketing Manager

Lynn Huber
Marketing Manager

Johanna Burgener
Marketing Trainee

Melina Egger
Marketing Assistant

Board of directors

  • Andreas Rickenbacher, Entrepreneur, Board Chairperson
  • Sandra Matti, Solicitor, Board Vice-Chairperson
  • Daniel Heller, Hotelier, hotel Eiger Grindelwald
  • Urs Kessler, CEO, Jungfraubahnen
  • André Lüthi, CEO, Globetrotter
  • Patrik Scherrer, Consultant & Project Development Hotelier
  • Hansueli Schläppi, Entrepreneur


  • Adelboden Tourism
  • Bern Tourism
  • Destination Gstaad
  • Haslital Tourism
  • Jungfrau Region Tourism Ltd.
  • Jura bernois Tourism
  • Kandertal Tourism
  • Lenk Simmental Tourism Ltd.
  • Thunersee Tourism
  • Tourism Biel Seeland
  • Tourism Organisation Interlaken
  • Canton of Bern


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Our partners

Bern Economic Development Agency
Swiss Travel System
Switzerland Mobility
Grand Tour of Switzerland
Hotellerie Bern+ Mittelland
Hotelier-Verein Berner Oberland
Emmentaler AOP