Through its activities, BE! Tourism Ltd. enhances the canton’s tourism self-image and thereby promotes a confident market presence of its market players.
BE! Tourism Ltd. is the umbrella marketing organisation of the Canton of Bern. The company takes effective, practical and profitable steps to contribute to the medium and long-term uplift in tourism value for the Canton of Bern, thus increasing the capacity for investment and innovation by the market players at all levels of service delivery.
Together we are stronger: the team of BE! Tourism Ltd., in collaboration with the board of directors and the shareholders, promotes the development of tourism in the canton. Through the use of diversified measures, we are effectively disseminating tourism.
Pascale Berclaz Managing Director
Martine Wittwer Management Assistant
Mélanie Schmutz Marketing Manager
Katja Meyer Marketing Manager
Rebecca Ittig Marketing Manager
Sandro Graf Digital Marketing Manager
Lynn Huber Marketing Manager
Melina Egger Marketing Assistant
Board of directors
Patrik Scherrer, Consultant & Project Development Hotelier, Board Chairperson