About us

About us
About us

Welcome to the tourist canton of Bern

Through its activities, BE! Tourism Ltd. enhances the canton’s tourism self-image and thereby promotes a confident market presence of its market players.
BE! Tourism Ltd. is the umbrella marketing organisation of the Canton of Bern. The company takes effective, practical and profitable steps to contribute to the medium and long-term uplift in tourism value for the Canton of Bern, thus increasing the capacity for investment and innovation by the market players at all levels of service delivery.


Together we are stronger: the team of BE! Tourism Ltd., in collaboration with the board of directors and the shareholders, promotes the development of tourism in the canton. Through the use of diversified measures, we are effectively disseminating tourism.

Pascale Berclaz
Managing Director
Martine Wittwer
Management Assistant
Mélanie Schmutz
Marketing Manager
Katja Meyer
Marketing Manager
Rebecca Ittig
Marketing Manager
Sandro Graf
Digital Marketing Manager
Lynn Huber
Marketing Manager
Melina Egger
Marketing Assistant

Board of directors

  • Patrik Scherrer, Consultant & Project Development Hotelier, Board Chairperson
  • Sandra Matti, Solicitor, Board Vice-Chairperson
  • Daniel Heller, Hotelier, hotel Eiger Grindelwald
  • Urs Kessler, CEO, Jungfraubahnen
  • André Lüthi, CEO, Globetrotter
  • Andrea Wucher, Entrepreneur
  • Hansueli Schläppi, Entrepreneur


  • Bern Welcome
  • Destination Gstaad
  • Haslital Tourism
  • Jungfrau Region Tourism Ltd.
  • Jura bernois Tourism
  • Lenk-Simmental Tourism Ltd.
  • Lake Thun Tourism
  • Tourism Adelboden-Lenk-Kandersteg Ltd.
  • Tourism Biel Seeland
  • Tourism Organisation Interlaken
  • Canton of Bern

Annual report

 Jahresbericht 2018 (5.82 MB) (German)
 Jahresbericht 2017 (4.35 MB) (German)
 Jahresbericht 2016 (31.61 MB) (German)
 Jahresbericht 2015 (28.58 MB) (German)
 Jahresbericht 2014 (10.39 MB) (German)
 Jahresbericht 2013 (3.62 MB) (German)

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Our partners

Bern Economic Development Agency
Swiss Travel System
Switzerland Mobility
Grand Tour of Switzerland
Hotellerie Bern+ Mittelland
Hotelier-Verein Berner Oberland
Emmentaler AOP