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About us

BE! Tourism Ltd. is Canton Bern’s umbrella marketing organisation. The company takes effective, practical and profitable steps to contribute to the medium and long-term increase in tourism value for the canton of Bern.


Harry John
Director

Mélanie Schmutz
Marketing Manager

Nelly Bieri
Marketing Manager

Priska Renold
Junior Marketing Manager

Rebecca Ittig
Junior Marketing Manager
The company
BE! Tourism Ltd. is Canton Bern’s umbrella marketing organisation. The company takes effective, practical and profitable steps to contribute to the medium and long-term increase in tourism value for the canton of Bern, thus increasing the capacity for investment and innovation by the actors at all levels of service delivery.

Through its activities, BE! Tourism Ltd. serves to enhance the canton’s tourism self-image, thereby promoting the confidence of the parties operating in this market.

Board of directors
  • Andreas Rickenbacher, Entrepreneur, Board
    Chairperson
  • Sandra Matti, Solicitor, Board Vice-Chairperson
  • Daniel Heller, Hotelier, hotel Eiger Grindelwald
  • Urs Kessler, CEO, Jungfraubahnen
  • André Lüthi, CEO, Globetrotter
  • Patrick Scherrer, Consultant & Project Development Hotelier
  • Hansueli Schäppi, Entrepreneur
Shareholders
  • Adelboden Tourism
  • Bern Tourism
  • Gstaad Saanenland Tourism
  • Haslital Tourism
  • Jungfrau Region Marketing Ltd.
  • Jura bernois Tourism
  • Kandertal Tourism
  • Lenk Simmental Tourism Ltd.
  • Thunersee Tourism
  • Tourism Biel Seeland
  • Tourism Organisation Interlaken
  • Canton of Bern

Made in Bern

BE! Tourism Ltd.

Arrival

The canton of Bern is located in the heart of Switzerland. Its well-developed transport network ensures that travelers from around the world enjoy convenient and stress-free access.
BE! Tourism Ltd.

Media

BE! Tourism provides a comprehensive service with current media information, background material and high-resolution images.
BE! Tourism Ltd.

Newsletter

Subscribe to our visitors’ newsletter and 4 times a year we’ll share with you the most exciting stories and news from the tourist canton of Bern.
BE! Tourism Ltd.

Jobs

In order to keep providing our guests with excellent service and top-quality tourism offers, we are reliant on finding and retaining first-class staff.
BE! Tourism Ltd.

Contact

Send us your questions, comments or suggestions for improvement. We look forward to hearing from you.
BE! Tourism Ltd.

Privacy Policy

BE! Tourism Ltd. ensures that the collection and processing of personal data are conducted in accordance with the requirements of the Swiss data protection legislation. In all areas concerning online offers, BE! Tourism Ltd. employs comprehensive resources and takes organisational measures for the protection against unauthorised access, manipulations and data loss.