Through its activities, BE! Tourism Ltd. enhances the canton’s tourism self-image and thereby promotes a confident market presence of its market players.
BE! Tourism Ltd. is the umbrella marketing organisation of the Canton of Bern. The company takes effective, practical and profitable steps to contribute to the medium and long-term uplift in tourism value for the Canton of Bern, thus increasing the capacity for investment and innovation by the market players at all levels of service delivery.
Together we are stronger: the team of BE! Tourism Ltd., in collaboration with the board of directors and the shareholders, promotes the development of tourism in the canton. Through the use of diversified measures, we are effectively disseminating tourism.
Pascale Berclaz Managing Director
Martine Wittwer Management Assistant
Katja Meyer Marketing Manager
Lino Gross Digital Marketing Manager
Lynn Huber Marketing Manager
Franziska Glutz Marketing Manager
Rahel Zumwald Junior Marketing Manager
Géraldine Riedo Marketing Assistant
Board of directors
Patrik Scherrer, Consultant & Project Development Hotelier, Board Chairperson
Andrea Wucher, Entrepreneur, Board Vice-Chairperson
Daniel Heller, Hotelier, Hotel Eiger Grindelwald
Urs Kessler, CEO, Jungfraubahnen
André Lüthi, CEO, Globetrotter
Hansueli Schläppi, Entrepreneur
Oliver Waser, Head of Private Clients and Branches, SB Saanen Bank AG